This Reg CF offering is made available through StartEngine Primary, LLC, a member of FINRA/SPIC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
$XXX,XXX INVESTED SO FAR
BabyQuip is Transforming Family Travel and Poised for Breakout Growth
Family travel is booming, but packing for it is a hassle. BabyQuip makes it easy by delivering clean, safe, and insured baby and family travel gear right to your destination. From cribs and car seats to beach chairs, strollers, toys, and even pet beds, we help families pack light and travel happy in over 2,000 locations across US, Canada, Mexico, the Caribbean and beyond.
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BabyQuip is more than just a rental marketplaceâweâre a fast-scaling, tech-powered platform revolutionizing how families travel. With a trusted brand, proprietary tech, and a managed marketplace of 3,000+ Quality Providers (mostly moms), weâre creating a powerful engine for sustainable, scalable growth. Â
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Learn Why BabyQuip is the #1 Baby⨠Gear Rental Platform in North America
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The Problem
Families want stress-free travel, but bulky gear makes it hard. Hauling cribs, strollers, pet crates, beach umbrellas, and wagons is exhausting, expensive, and logistically overwhelming.Â
Our Solution
Pack Light.
Travel Happy.ÂŽ
BabyQuip solves this problem with a convenient, end-to-end gear rental marketplace that gives families access to everything they need. From cribs and car seats to beach umbrellas and pet beds, BabyQuip delivers clean, safe, and insured gear directly to vacation rentals, hotels, family homes, or wherever theyâre staying. Our 3,000+ trained Quality Providers handle delivery, setup, and pickup, giving families peace of mind and more room to relax.
Since 2016, we've fulfilled over 385,000 orders (100,000+ in 2024 alone) across 2,000+ locations. BabyQuip maintains a world-class Net Promoter Score (NPS) over 90, and 99% of our 90,000+ customer reviews are 5 stars. In 2024, 35% of our customers each month were repeat users (repeat rate now exceeds 50% for some customer cohorts), and 83% referred BabyQuip to friends or family.
In 2025, BabyQuip entered into a contract with Vrbo, a leading vacation rental platform under the Expedia Group, to bring trusted baby and family gear rentals directly to their users. BabyQuip now can reach millions of family travelers at the ideal moment, while planning and preparing for their tripsâdramatically increasing brand visibility and conversion potential.
Now, with the upcoming launch of GoQuip, weâre expanding beyond baby gear into new verticals, including beach, pet, party, and mobility rentals. This unlocks a $40B market opportunity, further strengthening our network effects and significantly increasing customer lifetime value.
Market Opportunity
Our primary markets are the United States, Mexico, Canada, and the Caribbean. In these regions, we estimate the total number of traveling families with children in our demographic (aged 5 and under) at approximately 30 million. Using an average order value of $200 and average orders of 1.3 per family, the total addressable market in North America is valued at $7.8 billion.Â
In secondary markets across Europe, South America, Australia, and New Zealand, an additional 109 million families with young children travel annually, presenting an incremental total addressable market of $24 billion.
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Now that BabyQuip is entering into additional categories (Mobility, Pet, Party, and Beach), the opportunity is even larger.
18.6 million Americans report travel limiting disabilities, representing a $5B Mobility rentals market with an AOV of $268 (source)
78% of the 68 million dog owners in the USA plan to travel with their pet, representing a $1.3B rentals market if only 1 out of 5 rent at an AOV of $110 (source)
U.S. Beach rentals are publicly sized to be worth $350M (source)
Kids parties are estimated to be 10% of the publicly sized U.S. Party Rentals market, representing a $730M opportunity (source)
Combining all categories described above, BabyQuipâs total addressable market is estimated to be worth $40 billion. â
And BabyQuip is uniquely positioned to capture this opportunityâwith the infrastructure, brand, and trust to scale.
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Family travel statistics reveal that millennials take an average of 5 trips annually, and those with families tend to travel more than couples or even solo travelers. 87% of parents say that having to transport baby gear impacts their desire to travel, and 76% of parents say that they would take more vacations if they didnât have to transport their baby gear. BabyQuip clearly offers a service that families need, which has been the most exciting part - we know we save vacations!
Our Platform & Technology
A Seamless Experience forâ¨Families, Providers, and Partners
BabyQuip is more than a marketplaceâweâve built an integrated, tech-powered platform that delivers ease, trust, and scale to families, entrepreneurs, and travel partners alike. Our proprietary technology supports every step of the experience across web, mobile, and API integrations.
Since our last raise in 2023, BabyQuip has delivered exceptional growth while improving operational efficiency, setting the stage for long-term profitability.
Gross Merchandise Volume (GMV), or the total rental dollars flowing through our platform, is up 57%, and revenue has climbed 76% ('22 vs. '24).
At the same time, key efficiency metrics have strengthened. Customer Acquisition Cost (CAC) is down 30% (Q2 '25 vs. Q2 '24), Lifetime Value (LTV) is approaching a strong 3:1 LTV: CAC ratio, and repeat rate now exceeds 50% for some customer cohorts.
With gross margins over 85% and cash burn reduced by more than 60% (Q2 2025 vs. Q2 2024),we are firmly on track to reach profitability by early 2026. Â In fact, in the summer months of 2025, we are already cash flow positive.
Despite this momentum, weâve intentionally kept our 2025 valuation close to 2023 levels, offering investors a compelling entry point ahead of our next major inflection. With strong unit economics and accelerating growth, BabyQuip is building a scalable, capital-efficient business with significant upside.
â¨*The above referenced percentage changes have been calculated by comparing the Company's 2022 financial performance with its 2024 financial performance.
BabyQuip has built a comprehensive, multi-layered trust and safety program that not only fosters customer confidence but also creates a significant barrier to entry for competitors:
Category-Leading Insurance: Comprehensive liability coverage protects both BabyQuip and its network of Quality Providers (QPs), setting a high industry standard.
Rigorous Safety Protocols: All QPs undergo background checks before activation, and rental gear is monitored at the SKU level to ensure no recalled or expired items are in circulation. Damaged or expired car seats are automatically replaced.
Training & Community Excellence: QPs complete in-depth onboarding on safety and cleaning practices, supported by ongoing training and a values-driven community that promotes high standards and collaboration.
Traveler Protection & Enterprise Security: Optional protection plans (including Damage Waiver and Cancel for Any Reason) offer peace of mind to both QPs and travelers. BabyQuip is also ISO 27001 certified, reflecting robust information security practices.
Press & Recognition
BabyQuip has been featured and celebrated by major media and industry leaders:
This media attention and third-party recognition validate both our consumer appeal and industry leadership.
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This is your opportunity to invest in the category leader redefining family travel, with accelerating traction, visionary leadership, and a clear path to profitability. Â We believe BabyQuip can capture a large share of a $40B+ market across baby, beach, pet, and mobility rentals. â Join us and help shape the future of travel.
The capital raised through this campaign will accelerate BabyQuipâs growth and extend our market leadership. We will strategically invest in:
Technology & Platform Integrations: Enhance our proprietary platform to improve automation, scalability, and user experience. Deepen integrations with partners like Vrbo to reach families earlier in their travel planning journey.
Category Expansion: Launch and scale new verticals through our GoQuip initiativeâincluding mobility gear, party gear, and expanded pet and outdoor offeringsâunlocking additional revenue streams.
Marketing & Brand Growth: Drive adoption across both core and new categories through multi-channel campaigns that position BabyQuip as the go-to marketplace for family gear rentals.
Quality Provider Enablement: Invest in tools, training, and localized support that help our 3,000+ Quality Providers grow their businesses and improve supply reliability.
International Expansion: Extend our footprint in Mexico, Central America, and the Caribbeanâstrategic destinations where US travelers already create strong demand.
These targeted investments will help strengthen our infrastructure, expand our customer base, and fuel sustained momentum, helping to further position BabyQuip as a leader in the family and travel gear rental market.
Meet the Team Led by a Trailblazing Founder and a Powerful Backing
At the helm is Fran Maier, co-founder of Match.com and founder of TrustArc, two category-defining companies. Recognized as one of Forbes Top 50 over 50 (2025) and Inc. Magazineâs Top 500 Female Founders of 2025, Fran brings deep expertise in building trusted, mission-driven marketplaces.
BabyQuip is backed by over $12M in funding, a high-performing team, strategic partnerships with brands like Vrbo, and a passionate, growing community of families and providers who believe in our vision, including notable investors like Cleveland Avenue, How Women Invest, Theresia Gouw (recently recognized for being the first female VC worth over $1B).
Frances Allocca Maier
CEO, Chairman of the Board, Acting CFO
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Frances Allocca Maier
CEO, Chairman of the Board, Acting CFO
Fran is a pioneering serial entrepreneur known for building category-defining brands that disrupt industries and empower consumers. Fran was Co-Founder and first General Manager of Match.com, where she built early partnerships, introduced the first membership model, and focused on attracting women to the platform. She also led the transformation of TRUSTe (now TrustArc) from a nonprofit into a venture-backed privacy leader, raising over $10 million.
A Stanford BA and MBA graduate, Fran has been recognized by Inc.âs Female Founders 500 (2025), Forbes as one of the Top 50 over 50 (2025), SF Business Timesâ Most Influential Women (2011), and more. She has appeared in The Wall Street Journal, CNBC, Forbes, and on Shark Tank. Fran lives in Santa Fe, New Mexico, and is a passionate advocate for female and Latinx entrepreneurs.
Joseph Eric Maier
Chief Technical Officer
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Joseph Eric Maier
Chief Technical Officer â
Joe Maier has served as the CTO of BabyQuip since 2017. Joe came to BabyQuip after five years as a technology consultant at Accenture, where he designed and built backend processes and web applications for clients. Joe holds a B.S. degree in Computer Science, Mathematics and Economics from American University.
Nicole Kitzman
Vice President of Marketing
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Nicole Kitzman
Vice President of Marketing â
Nicole oversees Customer Lead Generation, Social Media, and all other marketing efforts and reports to the Company's CEO. Nicole has 20+ years of Digital Marketing experience, including 10+ years at Google, and brings extensive Adwords, Analytics, Account Management and team management knowledge to BabyQuip. Nicole loves the gig economy! In addition to being one of the original BabyQuip QPs, she has also been an AirBnB SuperHost. She first rented baby gear back in 2011 when traveling with her young twins. She has been hooked on this business ever since.
Kim Connolly
Vice President Product Design
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Kim Connolly
Vice President Product Design â
As Vice President of Product Design at BabyQuip, Kim leads the vision for the company's digital experience and visual brand. She focuses on creating thoughtful, user-centered design that drives both customer satisfaction and business growth. With over 15 years of experience in design and strategy, including major clients like Quiksilver and The YMCA, Kim brings ideas to lifeâfrom big-picture planning to the details that make an experience feel effortless.
Sarah Cox
Controller
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Sarah Cox
Controller â
As the Controller at BabyQuip, Sarah oversees all financial aspects of the company. She works closely with trusted outsourced audit, tax, and HR firms to fulfill all regulatory and reporting requirements. A certified public accountant (CPA) with 18 years of experience in public accounting, Sarah has served as both an audit manager and a fractional controller. In her spare time, she enjoys traveling and reading.
Josef Kaul
Senior Director of Quality Provider Growth
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Josef Kaul
Senior Director of Quality Provider Growth
As Senior Director of Quality Provider Growth, Josef strategically expands BabyQuip's Quality Provider network, ensuring a steady supply to meet increasing global demand. Leveraging his past experience in scaling supply sides of marketplaces at Lyft and Hands On Nashville, he works to ensure families have reliable access to essential baby gear during their travels. Â In his spare time, you'll find Josef hiking with his family or finding a new playground for his daughters to explore.
Justine Gottshall
Board of Directors
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Justine Gottshall
Board of Directors â
Justine is an experienced e-commerce, data governance, privacy and data-security professional.  She is an entrepreneur who owns and runs a national boutique law firm, InfoLawGroup, working with companies of all sizes, ranging from startups to the Fortune 100. She has experience in scaling companies, both her own and her clients.
In her over 25-year career, Justine served as an outside CPO, an advisory board member for technology companies, and a finance committee member for a non-profit. She helped numerous companies with digital transformation, managing risk, and rapid growth. She was honored to be named a Fellow of Information Privacy by the International Association of Privacy Professionals (IAPP) in 2025.
Justine holds a J.D. from Stanford Law School and a BA from the University of Michigan. As a mother of three, Justine is thrilled to participate in BabyQuipâs mission to help young families âpack light and travel happyâ.
Fernando Carranza
Board of Directors
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Fernando Carranza
Board of Directors â
Fernando is a venture investor who supports tech-driven businesses led by founders reshaping the future of work and human enablement sectors. Currently an investor with Cleveland Avenueâs CAST US Fund and a member of Kauffman Fellows Class 30, Fernando believes that equitable access to capital can transform communities and catalyze systemic change.
Before joining Cleveland Avenue, Fernando was a Director of Venture at Digital Currency Group in New York City, helping to shape the future of decentralized finance. His career began in investment banking at SociĂŠtĂŠ GĂŠnĂŠrale where he advised companies on financing strategies, mergers, and acquisitions across the US and EMEA regions. Fernando left SociĂŠtĂŠ GĂŠnĂŠrale to lead the first Latinx-focused incubator in the US at 1871 Chicago, and later joined Agora Partnerships in Mexico City as an impact investor.
Fernando received his MBA from the Kellogg School of Management and graduated with a BS in Finance from the University of Illinois at Urbana-Champaign.
Learn Why BabyQuip is the #1 Babyâ¨Gear Rental Platform in North America
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By clicking âLearn Moreâ, you consent to receive marketing communications including text messages and emails (e.g., promotions, cart reminders, funding updates) from StartEngine Crowdfunding, Inc. using the contact information you provide. You understand and agree that messages may be sent using an autodialer or automated systems. Consent is not a condition of purchase. Message and data rates may apply; message frequency varies. You may unsubscribe from email communications at any time by clicking the unsubscribe link in the email, and from text messages by replying STOP. For more information, see our Privacy Policy&Terms.
BabyQuip Terms
Overview
Price Per Share
$1.07
Valuation
$35.23M
Deadline1
Feb. 10, 2026 at 11:59 PM PDT
Funding Goal2
$10K - $3M
Breakdown
Min Investment
$498.62
Offering Type
Equity
Max Investment
$2,999,999.66
Shares Offered
Seed-7 Preferred
Min Number of Shares Offered
9,345
Max Number of Shares Offered
2,803,738
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Exclusive Investor Perks
Venture Club
Venture Club Members â¨earn 10% bonus shares on top of this and all eligible investments for an entire year.
Not a member? Sign up at checkout ($275/year).
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed. Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Venture Club Bonus
BabyQuip, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Venture Club.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed-7 Preferred Stock at $1.07 / share, you will receive 110 shares of Series Seed-7 Preferred Stock, meaning youâll own 110 shares for $107. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investorâs eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club bonus and the Loyalty Bonus in addition to the aforementioned bonus.
Service Program Fee: For this offering, the issuer pays StartEngine Primary a fixed monthly Service Program Fee for investor outreach. Our representatives may contact investors and recommend this offering, and they may be compensated for that outreach. Any such compensation comes from the StartEngine Primary's existing placement fee and does not increase the investor's costs.
Time-Based Perks
Our Community
Invest within the first 72 hours and receive 12% bonus shares.
Invest $50,000+ and receive 15% bonus shares, 50% off rentals for life at BabyQuip.com and an exclusive dinner for you and a guest in Santa Fe, NM with Fran Maier, BabyQuip Founder and CEO and a $1500 travel credit to cover flight and/or accommodations.
Venture Club Members â¨earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
Tier 1
$1,000+
Invest $1,000+ within the first three weeks and receive 8% bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
âThe 10% StartEngine Venture Club Bonus
GACW Incorporated will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Venture Club.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.75 / share, you will receive 110 shares of Common Stock, meaning youâll own 110 shares for $375. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investorâs eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club bonus and the Loyalty Bonus in addition to the aforementioned bonus.
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